QR-код документа
Shamis, V. A.
Marketing : educational aid / Shamis V. A. - Москва : Ай Пи Ар Медиа, 2024. - 80 с. - ISBN 978-5-4497-3542-3 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК | 339.138 |
Кл.слова (ненормированные):
marketing -- marketing management -- marketing research -- services marketing
Аннотация: The educational aid provides situational problems based on practical examples on topics such as: modern marketing concepts, marketing research and events, pricing and product policy in marketing, marketing communications, marketing management, services marketing and international marketing. At the end of each topic, exercises and test questions are given that allow you to consolidate the material studied and use the acquired knowledge to solve specific marketing problems. The educational aid is intended for students of all areas of training and specialties whose curricula include the study of the disciplines “Marketing” and “Fundamentals of Marketing”.
Доп.точки доступа:
Levkin, G. G.
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