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Mochalova, L. A.
Strategic analysis and planning : textbook / Mochalova L. A. - Москва : Ай Пи Ар Медиа, 2024. - 145 с. - ISBN 978-5-4497-2752-7 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.05
Кл.слова (ненормированные):
development strategy -- planning -- strategic alternative -- strategic analysis -- strategic management -- strategy portfolio
Аннотация: The textbook examines the theoretical foundations of strategic management, provides methods for analyzing the internal and external environment of an organization, as well as methods for analyzing a portfolio of strategies for a diversified organization. The main aspects of strategic planning and features of the implementation of the organization\'s development strategy are outlined. A separate chapter is devoted to the development of strategic alternatives. Designed for students studying in the field of study “Business and Management”, studying the disciplines “Strategic Analysis and Planning”, “Strategic Planning and Business Plan”, “Modern Strategic Analysis and Planning” and other similar courses. May be of interest to university teachers, executives and managers of enterprises of various forms of ownership.
Доп.точки доступа:
Vlasov, V. I.
Mochalova, L. A.
Strategic analysis and planning : textbook / Mochalova L. A. - Москва : Ай Пи Ар Медиа, 2024. - 145 с. - ISBN 978-5-4497-2752-7 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
development strategy -- planning -- strategic alternative -- strategic analysis -- strategic management -- strategy portfolio
Аннотация: The textbook examines the theoretical foundations of strategic management, provides methods for analyzing the internal and external environment of an organization, as well as methods for analyzing a portfolio of strategies for a diversified organization. The main aspects of strategic planning and features of the implementation of the organization\'s development strategy are outlined. A separate chapter is devoted to the development of strategic alternatives. Designed for students studying in the field of study “Business and Management”, studying the disciplines “Strategic Analysis and Planning”, “Strategic Planning and Business Plan”, “Modern Strategic Analysis and Planning” and other similar courses. May be of interest to university teachers, executives and managers of enterprises of various forms of ownership.
Доп.точки доступа:
Vlasov, V. I.
Страница 1, Результатов: 1