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41.
Подробнее
142900
Levkin, G. G.
Logistics : textbook / Levkin G. G. - Москва : Ай Пи Ар Медиа, 2024. - 202 с. - ISBN 978-5-4497-3639-0 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.29
Кл.слова (ненормированные):
inventory management -- logistics -- logistics function -- logistics system -- material flow -- логистика
Аннотация: The textbook presents both theoretical and practical material, which allows you to get a comprehensive understanding of the features of managing material flows in an enterprise. The theoretical part reveals the content of the functional areas of enterprise logistics. Practical material includes situational tasks within the framework of individual logistics functions. After each task there are control tasks. Recommended for students studying the discipline “Logistics”. It can also be used in additional education for advanced training and retraining.
Доп.точки доступа:
Panova, E. A.
Levkin, G. G.
Logistics : textbook / Levkin G. G. - Москва : Ай Пи Ар Медиа, 2024. - 202 с. - ISBN 978-5-4497-3639-0 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
inventory management -- logistics -- logistics function -- logistics system -- material flow -- логистика
Аннотация: The textbook presents both theoretical and practical material, which allows you to get a comprehensive understanding of the features of managing material flows in an enterprise. The theoretical part reveals the content of the functional areas of enterprise logistics. Practical material includes situational tasks within the framework of individual logistics functions. After each task there are control tasks. Recommended for students studying the discipline “Logistics”. It can also be used in additional education for advanced training and retraining.
Доп.точки доступа:
Panova, E. A.
42.
Подробнее
136238
Sukhov, V. D.
Marketing : textbook / Sukhov V. D. - Москва : Ай Пи Ар Медиа, 2024. - 324 с. - ISBN 978-5-4497-2670-4 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.291
Кл.слова (ненормированные):
distribution -- economics -- management -- marketing -- marketing tool -- pricing -- promoting good
Аннотация: The textbook describes in detail the theoretical and practical issues of marketing, its modern understanding, application features, methods of product, pricing and distribution policies, as well as tools for promoting goods and services to the market. Modern concepts of marketing are considered as the basis for the existence of enterprises in the market, methods of marketing management are highlighted, features of marketing by type of market are outlined, as well as a system of methods for collecting marketing information and its analysisin accordance with the objectives of marketing management. Particular attention is paid to modern technologies for developing business models, determining consumer value, benchmarking, drawing up functional maps and other tools for increasing business competitiveness based on marketing tools. The theoretical part is supplemented with control questions and tests, which will allow students to independently test and consolidate their acquired knowledge and skills. In preparawtion of the textbook, the authors used domestic and foreign experience accumulated in the field of marketing. The textbook is intended for students studying the discipline “Marketing”. It can be useful in the technical training system at enterprises for management specialists, businessmen, and heads of various services of industrial enterprises and organizations.
Доп.точки доступа:
Kiselev, A. A.
Sazonov, A. I.
Sukhov, V. D.
Marketing : textbook / Sukhov V. D. - Москва : Ай Пи Ар Медиа, 2024. - 324 с. - ISBN 978-5-4497-2670-4 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
distribution -- economics -- management -- marketing -- marketing tool -- pricing -- promoting good
Аннотация: The textbook describes in detail the theoretical and practical issues of marketing, its modern understanding, application features, methods of product, pricing and distribution policies, as well as tools for promoting goods and services to the market. Modern concepts of marketing are considered as the basis for the existence of enterprises in the market, methods of marketing management are highlighted, features of marketing by type of market are outlined, as well as a system of methods for collecting marketing information and its analysisin accordance with the objectives of marketing management. Particular attention is paid to modern technologies for developing business models, determining consumer value, benchmarking, drawing up functional maps and other tools for increasing business competitiveness based on marketing tools. The theoretical part is supplemented with control questions and tests, which will allow students to independently test and consolidate their acquired knowledge and skills. In preparawtion of the textbook, the authors used domestic and foreign experience accumulated in the field of marketing. The textbook is intended for students studying the discipline “Marketing”. It can be useful in the technical training system at enterprises for management specialists, businessmen, and heads of various services of industrial enterprises and organizations.
Доп.точки доступа:
Kiselev, A. A.
Sazonov, A. I.
43.
Подробнее
141107
Kovalenko, A. V.
Neural network technologies in economics : study aid / Kovalenko A. V. - Москва : Ай Пи Ар Медиа, 2024. - 174 с. - ISBN 978-5-4497-3189-0 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.05
Кл.слова (ненормированные):
creditworthiness -- economic condition -- financial condition -- neural network -- neural network technologies
Аннотация: The study aid covers the use in economics of a number of end-to-end technologies, such as “Artificial Intelligence” and “Neurotechnologies, Virtual and Augmented Reality Technologies”. The publication examines the use of neural network technologies in economic problems, such as assessing the financial and economic condition and creditworthiness of enterprises. In addition to basic information about neural networks and packages for working with them, such as Statistica Neural Networks and Neural Networks Toolbox of the Matlab system, the theoretical foundations for diagnosing the state of enterprises are given and the creation of 11 neural networks that implement this task in practice is shown. In addition, problems are proposed for independent solution in the Statistica Neural Networks and Neural Networks Toolbox packages of the Matlab system, as well as test questions for each chapter. The study aid is intended for students of enlarged groups of training areas “Mathematics and Mechanics”, “Informatics and Computer Science”, “Economics and Management”, studying the disciplines “Neural Network Technologies”, “Neural Network Technologies in the Processing of Economic Information”, “Information Systems in Economics”. It will be useful for researchers, graduate students, financial directors, managers, auditors, employees of credit institutions, etc.
Доп.точки доступа:
Kazakovtseva, E. V.
Kovalenko, A. V.
Neural network technologies in economics : study aid / Kovalenko A. V. - Москва : Ай Пи Ар Медиа, 2024. - 174 с. - ISBN 978-5-4497-3189-0 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
creditworthiness -- economic condition -- financial condition -- neural network -- neural network technologies
Аннотация: The study aid covers the use in economics of a number of end-to-end technologies, such as “Artificial Intelligence” and “Neurotechnologies, Virtual and Augmented Reality Technologies”. The publication examines the use of neural network technologies in economic problems, such as assessing the financial and economic condition and creditworthiness of enterprises. In addition to basic information about neural networks and packages for working with them, such as Statistica Neural Networks and Neural Networks Toolbox of the Matlab system, the theoretical foundations for diagnosing the state of enterprises are given and the creation of 11 neural networks that implement this task in practice is shown. In addition, problems are proposed for independent solution in the Statistica Neural Networks and Neural Networks Toolbox packages of the Matlab system, as well as test questions for each chapter. The study aid is intended for students of enlarged groups of training areas “Mathematics and Mechanics”, “Informatics and Computer Science”, “Economics and Management”, studying the disciplines “Neural Network Technologies”, “Neural Network Technologies in the Processing of Economic Information”, “Information Systems in Economics”. It will be useful for researchers, graduate students, financial directors, managers, auditors, employees of credit institutions, etc.
Доп.точки доступа:
Kazakovtseva, E. V.
44.
Подробнее
140275
Altukhov, A. I.
Organizational and economic bases for grain products subcomplex innovative development in Russia / Altukhov A. I. - Moscow : Научный консультант, 2024. - 258 с. - ISBN 978-5-9908932-5-2 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.325
Кл.слова (ненормированные):
агропромышленный комплекс -- зерновая продукция -- зерновое хозяйство -- зерновой рынок -- сельское хозяйство -- семеноводство
Аннотация: The monograph reveals the problems of development of grain products subcomplex of the country and possible ways of their solution on the basis of increasing the effectiveness of grain farming and grain market, radical transformation of the seed crops, improvement of innovation and its organizational-economic mechanism taking into account specific operation of individual subcomplex units. The book is intended for researchers, teachers and students of higher educational institutions, heads and specialists of management bodies of the agroindustrial complex of the Federal and regional levels.
Доп.точки доступа:
Nechaev, V. I.
Mikhailushkin, P. V.
Nepshekueva, T. S. \пер.\
Altukhov, A. I.
Organizational and economic bases for grain products subcomplex innovative development in Russia / Altukhov A. I. - Moscow : Научный консультант, 2024. - 258 с. - ISBN 978-5-9908932-5-2 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
агропромышленный комплекс -- зерновая продукция -- зерновое хозяйство -- зерновой рынок -- сельское хозяйство -- семеноводство
Аннотация: The monograph reveals the problems of development of grain products subcomplex of the country and possible ways of their solution on the basis of increasing the effectiveness of grain farming and grain market, radical transformation of the seed crops, improvement of innovation and its organizational-economic mechanism taking into account specific operation of individual subcomplex units. The book is intended for researchers, teachers and students of higher educational institutions, heads and specialists of management bodies of the agroindustrial complex of the Federal and regional levels.
Доп.точки доступа:
Nechaev, V. I.
Mikhailushkin, P. V.
Nepshekueva, T. S. \пер.\
45.
Подробнее
141408
Алесинская, Т. В.
Project management: theory and methodology : учебное пособие / Алесинская Т. В. - Ростов-на-Дону, Таганрог : Издательство Южного федерального университета, 2024. - 115 с. - ISBN 978-5-9275-4638-1 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.290
Кл.слова (ненормированные):
project management -- практические примеры -- теоретический материал -- управление проектами -- экономика
Аннотация: В данном пособии представлены концептуальные вопросы управления проектами, включающие актуальность проектной формы реализации стратегий развития организаций в современной экономике, специфические характеристики проекта как объекта управления, особенности взаимодействия групп процессов и областей знаний проектного управления, типология проектов и ее влияние на управленческие задачи, подходы к управлению проектами, организационные аспекты проектной деятельности внутри организации. Каждая тема содержит теоретический материал, практические примеры, список контрольных вопросов. Пособие рекомендуется для преподавателей и студентов бакалавриата и магистратуры всех форм обучения на англоязычных программах по направлениям подготовки 38.04.02 «Менеджмент», 38.03.05 «Бизнес-информатика», 38.03.06 «Торговое дело», 38.03.02 «Менеджмент».
Доп.точки доступа:
Дрокина, К. В.
Алесинская, Т. В.
Project management: theory and methodology : учебное пособие / Алесинская Т. В. - Ростов-на-Дону, Таганрог : Издательство Южного федерального университета, 2024. - 115 с. - ISBN 978-5-9275-4638-1 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
project management -- практические примеры -- теоретический материал -- управление проектами -- экономика
Аннотация: В данном пособии представлены концептуальные вопросы управления проектами, включающие актуальность проектной формы реализации стратегий развития организаций в современной экономике, специфические характеристики проекта как объекта управления, особенности взаимодействия групп процессов и областей знаний проектного управления, типология проектов и ее влияние на управленческие задачи, подходы к управлению проектами, организационные аспекты проектной деятельности внутри организации. Каждая тема содержит теоретический материал, практические примеры, список контрольных вопросов. Пособие рекомендуется для преподавателей и студентов бакалавриата и магистратуры всех форм обучения на англоязычных программах по направлениям подготовки 38.04.02 «Менеджмент», 38.03.05 «Бизнес-информатика», 38.03.06 «Торговое дело», 38.03.02 «Менеджмент».
Доп.точки доступа:
Дрокина, К. В.
46.
Подробнее
138302
Mudrak, S. A.
Self-management and self-development techniques : study aid / Mudrak S. A. - Москва : Ай Пи Ар Медиа, 2024. - 62 с. - ISBN 978-5-4497-2830-2 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.23
Кл.слова (ненормированные):
personal self-development -- resource state -- self-management -- self-organization -- teamwork
Аннотация: The study guide discusses theoretical issues related to the psychological foundations and technologies of self-organization and personal growth in educational and professional activities. The tutorial prepared in accordance with the requirements of the Federal State Educational Standard of Higher Education. It is intended for undergraduates studying in the field of training “Construction” (level of education — master’s degree) studying the course “Technologies of self-government and selfdevelopment”. It can be useful for studying the disciplines of Self-development management — “Management”, Self-organization and self-development of personality — “Psychological and pedagogical education”, Psychology of self-development — “Organization of work with youth”.
Mudrak, S. A.
Self-management and self-development techniques : study aid / Mudrak S. A. - Москва : Ай Пи Ар Медиа, 2024. - 62 с. - ISBN 978-5-4497-2830-2 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
personal self-development -- resource state -- self-management -- self-organization -- teamwork
Аннотация: The study guide discusses theoretical issues related to the psychological foundations and technologies of self-organization and personal growth in educational and professional activities. The tutorial prepared in accordance with the requirements of the Federal State Educational Standard of Higher Education. It is intended for undergraduates studying in the field of training “Construction” (level of education — master’s degree) studying the course “Technologies of self-government and selfdevelopment”. It can be useful for studying the disciplines of Self-development management — “Management”, Self-organization and self-development of personality — “Psychological and pedagogical education”, Psychology of self-development — “Organization of work with youth”.
47.
Подробнее
147221
Self-management and self-development techniques : training manual for students in the field of training 08.04.01 Construction / Ishkov A. D. - Москва : MISI – MGSU, 2024. - 62 с. - ISBN 978-5-7264-3393-6 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 88
Кл.слова (ненормированные):
командная работа -- личностный рост -- личность -- профессиональный рост -- психологический инструментарий -- саморазвитие -- самоуправление -- социологический инструментарий -- строительство -- эмоции
Аннотация: The materials of the textbook for the course «Technologies of self-government and self-development» are aimed at mastering psychological and sociological tools for acquiring socio-psychological competence as the basis of competence. For students in the field of training 08.04.01 Construction.
Доп.точки доступа:
Ishkov, A. D.
Magera, T. N.
Miloradova, N. G.
Romanova, E. V.
Self-management and self-development techniques : training manual for students in the field of training 08.04.01 Construction / Ishkov A. D. - Москва : MISI – MGSU, 2024. - 62 с. - ISBN 978-5-7264-3393-6 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
командная работа -- личностный рост -- личность -- профессиональный рост -- психологический инструментарий -- саморазвитие -- самоуправление -- социологический инструментарий -- строительство -- эмоции
Аннотация: The materials of the textbook for the course «Technologies of self-government and self-development» are aimed at mastering psychological and sociological tools for acquiring socio-psychological competence as the basis of competence. For students in the field of training 08.04.01 Construction.
Доп.точки доступа:
Ishkov, A. D.
Magera, T. N.
Miloradova, N. G.
Romanova, E. V.
48.
Подробнее
137309
Mochalova, L. A.
Strategic analysis and planning : textbook / Mochalova L. A. - Москва : Ай Пи Ар Медиа, 2024. - 145 с. - ISBN 978-5-4497-2752-7 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.05
Кл.слова (ненормированные):
development strategy -- planning -- strategic alternative -- strategic analysis -- strategic management -- strategy portfolio
Аннотация: The textbook examines the theoretical foundations of strategic management, provides methods for analyzing the internal and external environment of an organization, as well as methods for analyzing a portfolio of strategies for a diversified organization. The main aspects of strategic planning and features of the implementation of the organization\'s development strategy are outlined. A separate chapter is devoted to the development of strategic alternatives. Designed for students studying in the field of study “Business and Management”, studying the disciplines “Strategic Analysis and Planning”, “Strategic Planning and Business Plan”, “Modern Strategic Analysis and Planning” and other similar courses. May be of interest to university teachers, executives and managers of enterprises of various forms of ownership.
Доп.точки доступа:
Vlasov, V. I.
Mochalova, L. A.
Strategic analysis and planning : textbook / Mochalova L. A. - Москва : Ай Пи Ар Медиа, 2024. - 145 с. - ISBN 978-5-4497-2752-7 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
development strategy -- planning -- strategic alternative -- strategic analysis -- strategic management -- strategy portfolio
Аннотация: The textbook examines the theoretical foundations of strategic management, provides methods for analyzing the internal and external environment of an organization, as well as methods for analyzing a portfolio of strategies for a diversified organization. The main aspects of strategic planning and features of the implementation of the organization\'s development strategy are outlined. A separate chapter is devoted to the development of strategic alternatives. Designed for students studying in the field of study “Business and Management”, studying the disciplines “Strategic Analysis and Planning”, “Strategic Planning and Business Plan”, “Modern Strategic Analysis and Planning” and other similar courses. May be of interest to university teachers, executives and managers of enterprises of various forms of ownership.
Доп.точки доступа:
Vlasov, V. I.
49.
Подробнее
144836
Sattarov, R. S.
Warehousing logistics : study aid / Sattarov R. S. - Москва : Ай Пи Ар Медиа, 2024. - 211 с. - ISBN 978-5-4497-3793-9 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 65.29
Кл.слова (ненормированные):
logistics -- logistics system -- warehouse -- warehouse equipment -- warehouse logistics -- warehouse network -- логистика -- складская логистика
Аннотация: The study aid examines the place and role of warehouses in the logistics system, the classification of warehouses in logistics, and the warehouse as a complex technical and economic system. The strategic objectives of warehousing logistics, the principles of forming a warehouse network, and the procedure for determining the location and number of warehouses in the network are given. The issues of developing an optimal warehousing system, technological process in a warehouse, technological layout and technical equipment of a warehouse are covered. The parameters of cargo flows, the logistics process in the warehouse, the structure of the warehouse staff, and logistics costs in the warehouse are described. Special attention is paid to warehouse management, warehouse accounting, the efficiency of the warehouse and warehouse systems. The study aid is intended for students of economic and transport specialties and areas of training studying the discipline “Warehouse logistics”. Can be used by students of secondary vocational education institutions, as well as in advanced training courses.
Доп.точки доступа:
Vasiliev, D. I.
Levkin, G. G.
Sattarov, R. S.
Warehousing logistics : study aid / Sattarov R. S. - Москва : Ай Пи Ар Медиа, 2024. - 211 с. - ISBN 978-5-4497-3793-9 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
logistics -- logistics system -- warehouse -- warehouse equipment -- warehouse logistics -- warehouse network -- логистика -- складская логистика
Аннотация: The study aid examines the place and role of warehouses in the logistics system, the classification of warehouses in logistics, and the warehouse as a complex technical and economic system. The strategic objectives of warehousing logistics, the principles of forming a warehouse network, and the procedure for determining the location and number of warehouses in the network are given. The issues of developing an optimal warehousing system, technological process in a warehouse, technological layout and technical equipment of a warehouse are covered. The parameters of cargo flows, the logistics process in the warehouse, the structure of the warehouse staff, and logistics costs in the warehouse are described. Special attention is paid to warehouse management, warehouse accounting, the efficiency of the warehouse and warehouse systems. The study aid is intended for students of economic and transport specialties and areas of training studying the discipline “Warehouse logistics”. Can be used by students of secondary vocational education institutions, as well as in advanced training courses.
Доп.точки доступа:
Vasiliev, D. I.
Levkin, G. G.
50.
Подробнее
129183
Морозова, О. Н.
English in Tourism Management : учебное пособие / Морозова О. Н. - Москва : Ай Пи Ар Медиа, 2023. - 162 с. - ISBN 978-5-4497-2112-9 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
ББК 81.432
Кл.слова (ненормированные):
english -- английский язык -- грамматика -- иностранный язык -- сервис -- туризм
Аннотация: Учебное пособие состоит из трех разделов (Unit), каждый из которых включает в себя четыре урока (Lessons). Каждый урок содержит лексический и грамматический материалы, соответствующие изучаемым темам. В пособии представлены как практические материалы, так и справочные, а также задания на формирование и закрепление основных умений и навыков: чтение, письмо, аудирование и говорение на английском языке. Подбор практических заданий позволяет развить умение осуществлять профессиональную коммуникацию на английском языке, а также закрепить грамматический и лексический материал. Подготовлено в соответствии с требованиями Федерального государственного образовательного стандарта высшего образования, предъявляемыми к изучению дисциплины «Иностранный язык (английский)». Учебное пособие предназначено для студентов, обучающихся по укрупненной группе направлений подготовки высшего образования «Сервис и туризм».
Доп.точки доступа:
Ильина, И. Е.
Копельник, В. И.
Морозова, О. Н.
English in Tourism Management : учебное пособие / Морозова О. Н. - Москва : Ай Пи Ар Медиа, 2023. - 162 с. - ISBN 978-5-4497-2112-9 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК |
Кл.слова (ненормированные):
english -- английский язык -- грамматика -- иностранный язык -- сервис -- туризм
Аннотация: Учебное пособие состоит из трех разделов (Unit), каждый из которых включает в себя четыре урока (Lessons). Каждый урок содержит лексический и грамматический материалы, соответствующие изучаемым темам. В пособии представлены как практические материалы, так и справочные, а также задания на формирование и закрепление основных умений и навыков: чтение, письмо, аудирование и говорение на английском языке. Подбор практических заданий позволяет развить умение осуществлять профессиональную коммуникацию на английском языке, а также закрепить грамматический и лексический материал. Подготовлено в соответствии с требованиями Федерального государственного образовательного стандарта высшего образования, предъявляемыми к изучению дисциплины «Иностранный язык (английский)». Учебное пособие предназначено для студентов, обучающихся по укрупненной группе направлений подготовки высшего образования «Сервис и туризм».
Доп.точки доступа:
Ильина, И. Е.
Копельник, В. И.
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