QR-код құжаттың
Berman, S. S.
Innovation for entrepreneurs : learning guide / Berman S. S. - Казань : Казанский национальный исследовательский технологический университет, 2015. - 299 с. - ISBN 978-5-7882-1836-6 : Б. ц.
Книга находится в Премиум-версии IPR SMART.
| УДК | 65 |
Кл.слова (ненормированные):
бизнес -- инновации -- модель -- план -- предпринимательство -- стратегия
Аннотация: The learning guide describes the theoretical, conceptual and practical management issues of an innovative entrepreneurial firm, also it de-scribes the challenges faced by innovators in business organization, and proposes solutions to these problems. The key innovative indicators have been analyzed in details, the analysis of innovative strategies for achieving competitive advantages by the company has been carried out. Careful attention is paid to the development of business models and business planning. All topics of the learning guide are illustrated with learning cases developed on the base of the activities of acting small and medium business companies. Intended for students of Industrial Policy and Business Administration department within the frameworks of master programmes for directions: 27.04.06 «Organization and Management of science absorbing industries», 38.04.02 «Management».
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